History & Culture


100% Peculiar

We always put the customer experience first. This makes us peculiar. Some of what we’ve learned at other companies and at school – including some elements that could be considered “conventional wisdom” – may not apply at Amazon. These “peculiarities” consistently show up in the way we build products and they influence our decisions. Not only do they help guide us in our mission to be Earth’s Most Customer Centric Company, they give us the freedom to think a little differently and to embrace our differences.

Work Hard.

We have a high bar for ourselves at Amazon. Along with innovation and obsession over customers, hard work is inherently part of any Amazonian’s DNA.

Amazon’s promise to deliver Earth’s Biggest Selection-- a place to find and discover anything customers might want to buy online at the lowest possible prices-- is a tall, valued order.  We are grateful to our customers for their business, and we work hard every day to make sure that we continue to deserve their trust.  We are proud of what we’re building at Amazon because we think it’s something important, it matters to our customers, and it’s something we can tell our grandchildren about.  From our perspective, such things aren’t meant to be easy.

Have Fun.

Here at Amazon, we work hard and we have a ton of fun while doing it!  Fun is a core competency at Amazon – we look for people that have fun at work and make it easy for others to have fun.  For example, at corporate headquarters, Amazon employees are allowed to bring their canine friends to work. We will host musicians and authors for exclusive ‘fishbowl’ performances during the lunch hour. Plus we have arcade games, ping-pong, and foosball tables scattered throughout campus, all to encourage fun!

Make History.

In July of 1995 Amazon made its first sale on the internet. Today, Amazon has more than 152 million active customer accounts and more than 2 million active seller accounts. Some interesting events in Amazon’s history:

July 1994 – Company is incorporated, headquartered out of Jeff Bezos’ garage.

July 1995 – Amazon.com sells its first book: Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanism of Thought

October 1997 – Amazon’s one-millionth customer places order which is hand-delivered by Jeff Bezos to customer in Japan

June 1999 – Ten-millionth customer served

December 2005 – Customers order over 108 million items worldwide during Amazon’s 11th holiday season

November 2007 – Amazon introduces Amazon Kindle

September 2011 – Amazon introduces Kindle Fire, Kindle Touch and Kindle Touch 3G

We’ve accomplished a lot since our first sale in 1995 but there’s still so much more to do.  Come to Amazon and make your own history.  It’s still Day 1.


Amazon HQ Photos